What is Swiss graphic design? Which objects can or cannot be associated with it and why? And what is typically Swiss about them? A project team composed of teachers and students of the BA in Visual Communication at the Hochschule der Künste Bern HKB is investigating the historiography of Swiss graphic design. Within this explorative exhibition project, they complement well-known stories with alternative and personal approaches. Swiss graphic design history is not only a catalogue of ‘masterpieces’, as is often implied in design collections, exhibitions and publications. Interesting examples can be found just as easily in Swiss homes, in grandparents’ basements, or at the charity shop. Anonymous everyday graphic design of past decades tells important stories – if we allow it to.
Emerging Swiss design exhibitions are presented at the umlaut¨ gallery space on Fashion Street, off Brick Lane in London.
Emerging graphic design, product design, design theory and research, digital design and contemporary making are given a platform in a not-for-profit framework.
This initiative was taken to give the vibrant, innovative design movement in Switzerland a presence in the context of one of the world’s leading cultural cities, examining the scope of contemporary design questions and approaches, and establishing an intercultural dialogue between Swiss designers and the London public.
This series of design exhibitions is the result of a close collaboration between the Swiss Cultural Fund UK (SCF) and the British-Swiss marketing agency Blattler Ltd.
Gallery opening times: weekdays from 9am to 5pm.